Ok. I’ve sat in front of the computer all day watching Twitter, Blogs and Google Blog Search as “reputable” bloggers give their thoughts on the signs placed around San Francisco. There is a difference between IDG World Expo signs and Apple signs. Please continue on for an example of what I’m talking about.

moscone09outside15

This photo taken by Setteb.it is simply showing the dates that next year’s Macworld will fall on and next year’s slogan which is “The start of a new era.” Well a blogger on Twitter said this,

“Exit sign apparently says “The start of a new era.” — sounds like Snow Leopard to me. Making room for lots of innovation ahead. Hm.”

What? How does that mean Snow Leopard? It’s an IDG sign that is clearly referencing a new era since Apple will no longer be involved with the conference. It’s not an Apple sign.

Then there’s this photo:

Macworld 2009 Signage

I’ve seen comments like this all over the mac web,

“Well SMALL = 9″ Netbook, TALK = iPhone Nano and BIG = Mac Mini (big thing in a small package)”

What?! It’s a freaking IDG World Expo banner! It has nothing to do with any Apple announcements, past present or future! Those banners have been all over SF for 2 weeks and have been full page ads in magazines for the past 6 months. This speculation is getting old. Just freaking relax already!